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Location-aware gift recommendations

IP.com Disclosure Number: IPCOM000238337D
Publication Date: 2014-Aug-18
Document File: 2 page(s) / 87K

Publishing Venue

The IP.com Prior Art Database

Abstract

Disclosed is a system that recommends a list of gifts based on the user’s current location, the gift recipient's social feed, and the degree of relationship between the user and the gift recipient.

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Location-aware gift recommendations

Existing gift recommendation systems list gifts for a specific type of user (e.g., women, teens, toddlers, etc.); however, most do not simultaneously consider the recipient's interests and the purchaser's location, nor do current systems allow for varying levels of familiarity with the recipient (e.g., colleague vs. spouse), which warrant different types

of gifts. Other systems recommend purchases based on the user's recent buying history; however, these recommendations cannot be filtered, as the systems are push-based as opposed to pull-based.

A gift recommendation system is similar to one that displays ads on the page based on

the keywords gleaned from the user's information, but these are targeted to the user, not a third party for whom the user wishes to make a purchase. These systems do not allow filtering based on cost or location, pushing the data, rather than allowing the user to pull it.

The novel contribution is a system that recommends a list of gifts based on the user's current location, the gift recipient's social feed, and the degree of relationship between the user and the gift recipient.

The user inputs the current location into the application, with varying degrees of

granularity permitted, from a region (e.g., Europe) to a particular landmark (e.g., Sacre Coeur). The user enters the name of the chosen recipient and as many social media accounts as possible for that person. Finally, the user enters a relationship degree, such as close family member, close friend, colleague, or business acquaintance.

The system analyzes the information in the person's social network data. It determines the person's interests based on the frequency with which certain top...