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Method and System for Social Branding and Recommending Emerging Brands in Online Marketplaces

IP.com Disclosure Number: IPCOM000238488D
Publication Date: 2014-Aug-28
Document File: 2 page(s) / 55K

Publishing Venue

The IP.com Prior Art Database

Related People

Curtis Kang: INVENTOR [+3]

Abstract

A method and system is disclosed for social branding in online marketplaces that enables a user to find one or more items based on the user’s preferences. Further, the method and system creates one or more new brands and recommends the one or more new brands to the user.

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Method and System for Social Branding and Recommending Emerging Brands in Online Marketplaces

Abstract

A method and system is disclosed for social branding in online marketplaces that enables a user to find one or more items based on the user’s preferences.  Further, the method and system creates one or more new brands and recommends the one or more new brands to the user.

Description

Disclosed is a method and system for social branding in online marketplaces that enables a user to find one or more items based on the user’s preferences.  Further, the method and system creates one or more new brands and recommends the one or more new brands to the user.

 

In an implementation, the method and system utilizes relevancy of user behavior on an e-commerce site for finding one or more items for social branding.  For example, the method and system utilizes user clicked data for filtering one or more similar items belonging to a category feature.  The category feature can be a category ID and the method and system can filter out irrelevant items based on the category ID.

Further, the method and system uses one or more auction theme pages that can be edited in order to display one or more promotional items with the same category ID.

The figure is an illustration of a social branding system that utilizes user clicked data and an auctions data set for displaying the one or more promotional items.

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Figure

The method and system can also display one or more corporates with a sell...