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Intelligent web analysis for web analytics solution generation

IP.com Disclosure Number: IPCOM000238585D
Publication Date: 2014-Sep-04
Document File: 4 page(s) / 61K

Publishing Venue

The IP.com Prior Art Database

Abstract

Intelligent web analysis for web analytics solution generation

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Intelligent web analysis for web analytics solution generation

Web analytics are more and more important to eBusiness, there is quite a few software assistance with web analytics solution for eCommerce such as Google* analytics and IBM** digital analytics. With all of the Web analytics software, it requires knowledge of both technical web site implementation and business background of outcomes generation and analysis. Often it takes a while to learn and both technical team and business team have to work together, and then manually define business goals to track, ecommerce result to track, report to view. For customers who want to start to use the web analytics solution, there is quite a little bit learning and collaboration effort, in order to understand everything and implement the web analytics solution for the business and track the business outcomes.

This invention provides an intelligent solution to recommend and generate various user desired web analytics business outcomes tracking and reporting based on the similar business best practices that are learnt during the process.

[Prior art]

http://m.ibm.com/http/www-01.ibm.com/software/marketing-solutions/digital-data-exchange/

IBM Digital Data Exchange (included with IBM Digital Marketing Optimization) infuses IBM and third party marketing solutions with digital customer insights via both a real-time data syndication API and an enterprise-grade tag management solution. Digital marketers gain an easy way to take advantage of IBM and third-party solutions through simpler collection and distribution of real-time behavioral digital data. Digital Data Exchange makes it possible to deploy, manage, and interconnect your eco-system with minimal support from IT.

Boost marketing potential with certified partner solutions to serve your customers in context as they interact via digital and mobile channels
Syndicate real-time digital intelligence to where it needs to go by collecting information once and relaying it through the Digital Data Exchange API.

Manage tags with simplicity, governance, and security with an enterprise-grade tag management solution

This disclosed invention is to provide an intelligent web analysis solution to recommend and generate various user desired web analytics tracking and reporting for its business outcomes, it is based on the target web site analysis and similar business analysis and the similar business best practices learning and analysis. This intelligent web analytics about web analytics system can ultimately provide a full smart web analytics solution setup in order to help new business to understand the overall business outcomes, includes recommended visit tracking, business goals,

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business results funnel, segment business outcome report.

The intelligent web analytics about web analytics system includes the following modules:
crawling the website and analyze the website pages, urls, page tiles, page content, and then generating the web ana...