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Business Analytics using Software-defined networking and Geolocation

IP.com Disclosure Number: IPCOM000238637D
Publication Date: 2014-Sep-09
Document File: 2 page(s) / 65K

Publishing Venue

The IP.com Prior Art Database

Abstract

This invention enables businesses to analyze users through software-defined networking paired with GPS information. It allows businesses to track user behavior patterns without implementing means that are any more sophisticated than traditional ones.

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Business Analytics using Software-defined networking and Geolocation

This invention enables businesses to analyze users through software-defined networking paired with GPS information. It allows businesses to track user behavior patterns without implementing means that are any more sophisticated than traditional ones.

Currently, in order to monitor user behavior -- such as a user's path or length of stay in specific areas of stores or malls -- via mobile devices, businesses must use a series of antennas positioned throughout the shopping center to capture the unique identification number assigned to each phone and track its movement through the area. To do so, however, malls must install new antennas, which are quite costly and test their coverage. The information collected, however, may be a long shot and inaccurate or contain blind spots. Malls can also install Wi-Fi* tracking. However, as in the case of antennas, Wi-Fi access points would need to be set up in each store and their coverage tested. This too would be costly, insufficiently accurate, and incapable of resolving the problem of blind spots.

This invention not only tracks the user's path and length of stay in a specific area, but allows businesses to identify his or her behavior much more closely. Specifically, it allows businesses to analyze what kind of mobile traffic users are generating on the premises by depackaging its network stream. For example: is a user using a smart phone to compare prices...