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Method and System for Reducing Response Time of Web Beacons

IP.com Disclosure Number: IPCOM000238860D
Publication Date: 2014-Sep-23
Document File: 3 page(s) / 67K

Publishing Venue

The IP.com Prior Art Database

Related People

Chiru Jaladi: INVENTOR [+4]

Abstract

A method and system is disclosed for reducing response time of a web beacon call by identifying meaningful and non-meaningful parts of the web beacon call. The meaningful part is that a beacon server receives audience action/behavior through a browser and records the audience action/behavior. The non-meaningful part is the response from beacon server to the audience through the browser. Information regarding the meaningful and non-meaningful parts is used along with a Stale-While-Revalidate (SWR) header to reduce response time of the web beacon call.

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Method and System for Reducing Response Time of Web Beacons

Abstract

A method and system is disclosed for reducing response time of a web beacon call by identifying meaningful and non-meaningful parts of the web beacon call.  The meaningful part is that a beacon server receives audience action/behavior through a browser and records the audience action/behavior.  The non-meaningful part is the response from beacon server to the audience through the browser.  Information regarding the meaningful and non-meaningful parts is used along with a Stale-While-Revalidate (SWR) header to reduce response time of the web beacon call.   

Description

Disclosed is a method and system for reducing response time of a web beacon call by identifying meaningful and non-meaningful parts of the web beacon call. 

The meaningful part is that a beacon server receives audience action/behavior through a browser and records the audience action/behavior.  The non-meaningful part is the response from beacon server to the audience through the browser.  Information regarding the meaningful and non-meaningful parts is used along with a Stale-While-Revalidate (SWR) header to reduce response time of the web beacon call.

In accordance with the method and system, web beacons are used to track audience information and are fired from a browser as a user interacts with a page.  Initially, when a request comes from the browser, the request is sent to a beacon server as illustrated in the Figure. 

 

Figure

Thereafter, as shown in the figure, a response to the request is stored in a proxy server such as Apache* Traffic Server (ATS).  All subsequent beacon requests are sent to the beacon server.  In order to do this, a max-age key is set to 0 in a cache-control header.  This makes content in the cache stale.  Thereafter, a Stale-While-Revalidate (SWR) plugin is used.  The SWR plugin is a HTTP cache-control extension for stale content that returns...