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Method for Predicting and Targeting Advertising to Nearby Customers on Electronic Map

IP.com Disclosure Number: IPCOM000239187D
Publication Date: 2014-Oct-20
Document File: 2 page(s) / 31K

Publishing Venue

The IP.com Prior Art Database

Abstract

Disclosed are a method and system for predicting and targeting advertising to nearby customers on an electronic map.

This text was extracted from a PDF file.
This is the abbreviated version, containing approximately 52% of the total text.

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Method for Predicting and Targeting Advertising to Nearby Customers on Electronic Map

Usually, a consumer sees an advertisement for a product and then goes to the store to purchase the product. In this case, the advertisement can be on a Web page, billboard, or paper mailer.

A system is needed to provide a business owner and/or an advertising company with information about potential customers that have looked at the advertisements and are physically near the business. With this information, the retailer can send a targeted offer or advertisement to nearby potential customers. This allows the business owner to be proactive in driving sales for the business.

To address this need, the novel contribution is a method to use software for predicting and targeting advertising to nearby customers based on an electronic map and using a geo-fencing boundary set by a business owner and location identification services to locate potential customers.

The system identifies viewing patterns associated with an advertisement. These can include:


 Which product/service advertisement the user selected


 Length of time the user viewed the advertisement


 Any options the user searched (size, color, price ranges, etc.)


 The last time the user viewed the advertisement


 The last time the user visited a business after viewing the advertisement

Based on the viewing pattern of the advertisements, the software identifies a user's (i.e. potential customer) interest in any product and then ranks the customers based on different advertisements for product/services. The system tags the user based on the viewed advertisements. If the location-based services are enabled in user's mobile device, then the remote server can identify the user's current location. Accordingly, the softwar...