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Using eye-tracking technology to trigger events while reading text in virtual reality displays

IP.com Disclosure Number: IPCOM000239664D
Publication Date: 2014-Nov-24
Document File: 2 page(s) / 48K

Publishing Venue

The IP.com Prior Art Database

Abstract

Disclosed is a system that combines a virtual reality headset with eye- tracking technology to trigger additional virtual events as the wearer reads certain text.

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Using eye-tracking technology to trigger events while reading text in virtual reality displays

Currently, reading text in a simulated environment while wearing a virtual reality headset is not different from reading text in everyday life. Combining eye-tracking technology with the virtual reality headset can trigger events as the wearer reads certain text. These events provide a more enhanced experience while reading text in a virtual environment.

The novel contribution is a system that combines a virtual reality headset with eye- tracking technology in order to determine exactly which words a wearer is reading and the exact moment the wearer's eyes focus on specific text. This triggers events in a system to enhance the wearer's experience as the wearer reads specific text in the simulated environment.

Scenario 1: Advertising

User A puts on a virtual reality headset and begins running virtual supermarket software. This software simulates being in a supermarket and allows User A to purchase items which are then delivered to the residence. User A inspects a can of soup in the virtual environment. As User A reads the can's label and determines it is a can of tomato soup, an event is triggered. The event causes an advertisement for a different brand of tomato soup to display in User A's peripheral vision . User A then notices this advertised can of soup, inspects the virtual item, and places it in the virtual shopping cart.

Scenario 2: Enhanced Information


User B is a sports fan. While watching a hockey game broadcast via a virtual reality headset, User B decides to check the current l...