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Method and System for Providing Uniform Resource Locator Advertisements

IP.com Disclosure Number: IPCOM000240221D
Publication Date: 2015-Jan-14
Document File: 1 page(s) / 28K

Publishing Venue

The IP.com Prior Art Database

Related People

Ankit Jhalaria: INVENTOR

Abstract

A method and system is disclosed for providing uniform resource locator (URL) advertisements. The method and system enables content publishers to partner with advertisers to facilitate modification of URLs to include one or more advertisements (ads) related to brand names, sponsors, products and so forth.

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Method and System for Providing Uniform Resource Locator Advertisements

Abstract

A method and system is disclosed for providing uniform resource locator (URL) advertisements.  The method and system enables content publishers to partner with advertisers to facilitate modification of URLs to include one or more advertisements (ads) related to brand names, sponsors, products and so forth.

Description

Disclosed is a method and system for providing uniform resource locator (URL) advertisements.

Advertisers can sign up with a content publisher to partner on providing URL advertisements.  For every URL generated by the content publisher, the method and system appends ''sponsored-by-advertiser_name" at the end of the URL.  For example, if an advertiser wishes to brand a URL of a news article, then the URL of the news article can be renamed by appending the URL with “sponsored-by-advertiser_name” at the end.

The method and system enables monetization of URLs that are created with branding from the advertiser.  The advertisers can pay the content publisher for adding the names as part of the URL.  The advertiser can be charged based on either number of clicks for the URL or a flat rate can be charged to brand a URL.

Thus, the disclosed method and system enables content publishers to generate more revenue by branding URLs with advertiser’s name.  Users can get additional branding impression by viewing the URL advertisements.  The URL with the advertiser branding also remai...