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Smart offer based on location and amount withdraw from ATM

IP.com Disclosure Number: IPCOM000240413D
Publication Date: 2015-Jan-29
Document File: 2 page(s) / 54K

Publishing Venue

The IP.com Prior Art Database

Abstract

Various bank users visit ATM machine to withdraw cash based on their requirements. Every such activity captures following information: • Bank Account No. • Amount withdrawn • Physical location of ATM • Date and Time of withdraw Based on the above data, the contact details of the target customer will be retrieved from the bank. This data will help marketing solution like IBM Campaign to take smart decision and provide offer.

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Smart offer based on location and amount withdraw from ATM

     Currently various offers are provided to customers by marketers using historical data e.g. Salary, prior trend of expense etc. This method with help marketers to provide smart offer to customers based on cash withdrawal from ATM machine as well as location of ATM from where the money is withdrawn.

     Various bank users visit ATM machine to withdraw cash based on their requirements. Every such activity captures following information:


 Bank Account No.


 Amount withdrawn


 Physical location of ATM


 Date and Time of withdraw

Based on the above data, the contact details of the target customer will be retrieved from the bank. This data will help marketing solution like IBM Campaign to take smart decision and provide offer.

Advantages:


 Location and time specific offer will be presented to the customer


 Segment of the customer can be very well defined using the amount withdrawn.

Considering these points, the probability of the customer availing the offer will be high resulting in higher ROI.

Solution:


Smart offer presented based on location and amount withdrawn will be more effective and relevant. This will help marketers to build effective campaigns.

The working methodology will be described using the following use case:

1. User A uses XYZ bank's ATM located at Location1 to withdraw $500 on Date1.

2. In same area i.e. Location1 , there is one shopping mall available which hold various products ra...