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Method and System for Optimizing Page Yield

IP.com Disclosure Number: IPCOM000240707D
Publication Date: 2015-Feb-19
Document File: 4 page(s) / 210K

Publishing Venue

The IP.com Prior Art Database

Abstract

A method and system is disclosed for optimizing a page yield. The method and system optimizes the layout of contents on a page based on multiple winning bids from different advertisement exchanges. Along with the multiple winning bids, context information and user information is also taken into account in order to display the best page for a metric of a publisher.

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Method and System for Optimizing Page Yield

Abstract

A method and system is disclosed for optimizing a page yield.  The method and system optimizes the layout of contents on a page based on multiple winning bids from different advertisement exchanges.  Along with the multiple winning bids, context information and user information is also taken into account in order to display the best page for a metric of a publisher.

Description

Currently, if a publisher wants to serve a page with multiple advertisements types, then the publisher needs to decide ahead of time various parameters.  The parameters can be related to format and layout of the page, types of advertisements, amount of advertisements and position of advertisements on the page.  Additionally, designs of each section of the page need to be determined so that the format and behavior matches the advertisements.  If the parameters are determined ahead of time, then the publisher can use existing advertisement exchanges and federated systems to optimize advertisement serving based on the highest bid.  Generally, the publisher can employ methods for optimizing a content layout on a page using A/B engines.  Otherwise, the publisher can independently use advertisement exchange and Supply Side Platforms (SSP) for displaying the most profitable advertisement at a specific predetermined slot on the publisher’s page.

Disclosed is a method and system for optimizing a page yield.  The method and system optimizes the layout of content on a page based on multiple winning bids from different advertisement exchanges.  Along with the multiple winning bids, context information and user information is also taken into account in order to display the best page for a metric of a publisher.  For example, the metric of the publisher can include revenue per thousand impressions (RPM).  The context information includes a user profile, time of day and location of the user.  The layout of content can include position, type and number of advertisements.  For example, the layout of content can be one display advertisement and one native advertisement in a page.  The method and system maximizes monetization of the page by optimizing the selection of different advertisement types and advertisement providers.  The method and system also provides the page layout for multiple advertisements.

Fig. 1 illustrates a flow diagram of optimizing a page yield in accordance with an embodiment.

Figure 1

As illustrated in Fig. 1, the method and system provides a publisher side page optimization engine.  The optimization engine optimizes the content layout for displaying advertisements to a user in real time.  The method and system collects bids from multiple SSP or directly from a multiple Demand Side Platforms (DSP) for configuring each publisher page.  The collected bids from SSPs or DSPs are utilized to optimize the publisher page layout.  In accordance with the method and system, the optimization of the pub...