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Analytics-based automatic contextual content advisor for online communication through channels such as social media, SMS, e-mail and others

IP.com Disclosure Number: IPCOM000240935D
Publication Date: 2015-Mar-12
Document File: 5 page(s) / 99K

Publishing Venue

The IP.com Prior Art Database

Abstract

Globalization and social networking has led to a tremendous increase in the amount of information exchanged between people across various cultural and geographical boundaries. Often, the sender of a communication might not possess all the necessary information regarding the recipient’s context and circumstances. Miscommunication resulting from such a lack of information could lead to certain undesirable consequences. For instance, it could lead to an upset colleague, a broken deal with a partner firm, etc. Hence, there is a need for an automatic contextual content advisor to aid people in composing messages in different forms, such as but not limited to e-mail, short message service (sms), online chats, social media posts, blogs and wiki entries.

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Page 01 of 5

Analytics-based automatic contextual content advisor for online communication through channels such as social media, SMS, e-mail and others

For a message being composed, the disclosed contextual content advisor provides content recommendations based on the following:
(a) recipient's static and dynamic characteristics,
(b) sender's static and dynamic characteristics,
(c) the sender-recipient relationship (e.g. manager-employee),
(d) recipient's correspondence history with the sender, and
(e) recipient's social media activity/web search record.

Here static characteristics denote cultural sensitivities, individual preferences, holiday and festival schedules and dynamic characteristics denote current political situation, economic health of a country/firm, current events in the recipient's geography (e.g. natural disaster), recipient's state of mind (e.g. promotion, personal emergency, etc.), job related factors (e.g. transition to a new job, proximity to project deadline, etc.). The algorithm behind an exemplary embodiment is shown in the following flowchart.

1


Page 02 of 5

An exemplary list of sender-recipient relationships and relationship types handled by the disclosed contextual content advisor and the corresponding sources of data from which the Relationship Analysis engine extracts this data is given below:

Relationship type Recipient's relation Data source

Family

1, 2, 3

Personal

Friend

1, 2, 3

Spouse

1, 2, 3

Colleague

1-6

Manager & higher level official in sender's reporting structure

1, 3, 5

Professional

2


Page 03 of 5

Reportee

1, 3, 5

Client

1, 3, 4

1 - Sender's address book,


2 - Sender's social network groups (e.g. member of family group, parent, spouse, etc.)

3 - Sender's professional network tags

4 - Recipient's professional network profile

5 - Internal employee directory of a firm


6 - Recipient's forum/wiki profile

An exemplary list of geographic events handled by the disclosed contextual content advisor and the corresponding sources of data from which the Dynamic Characteristics Analysis engine extracts this data is given below:

Scenario

 Event in  recipient's life

Data source

Suggested keywords for data scraping:  Combination of one or more of the 

following

Thunderstorm / Hurricane

1, 2, 3

Thunderstorm, Hurricane, Severe weather, life
out of gear, Tornado, Storm warning, etc.

Power blackout

2, 3

Power blackout and its synonyms, life out of gear, electricity outage, restored, etc.

Geographi c

Earthquake

1, 2, 3 Earthquake, calamity, disaster, dead, death and synonyms, etc.

Floods

1, 2, 3 Floods, heavy rains, riverburst, cloudburst, displaced, stranded, etc.

Politics (e.g. elections)

2, 3 Elections, polling, candidates trailing/leading, etc.

Riots

2, 3 Riots, tear gas, dead, injured, protest, protestors, etc.

Bomb blasts

2, 3 Bomb blast, killed, injured, terrorism, etc.

1 - weather websites

3


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2 - local online news for recipient's location


3 - social network updates from people in recipient's lo...