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Method and System for Displaying Advertisements (Ads) using Face Detection Mechanism

IP.com Disclosure Number: IPCOM000241140D
Publication Date: 2015-Mar-31
Document File: 2 page(s) / 168K

Publishing Venue

The IP.com Prior Art Database

Related People

Ng Chi Wa: INVENTOR [+2]

Abstract

A method and system is disclosed for displaying advertisements (ads) using face detection mechanism. The method and system utilizes face tracking devices that continuously monitor, determine, and analyze facial features of users in order to display targeted ads.

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Method and System for Displaying Advertisements (Ads) using Face Detection Mechanism

Abstract

A method and system is disclosed for displaying advertisements (ads) using face detection mechanism.  The method and system utilizes face tracking devices that continuously monitor, determine, and analyze facial features of users in order to display targeted ads.

Description

Advertisement (ads) mechanisms provides ads related to what a user cares, for example, if in case the user is searching for cosmetic products such as, for example, an eye shadow, the ads system only provide products related to eye shadow to the user.  However, there is no existing technology that can capture and analyze the user’s facial features and actively provide related ads to the user.  So there is a need of a method and system that can efficiently provide targeted ads by tracking multiple facial freckles on the user’s face.

Disclosed is a method and system for displaying ads using face detection mechanism.  The method and system utilizes face tracking devices, such as, but not limited to, cameras, camera enabled mobile devices, and camera enabled computers to detect facial features of users in order to display related ads. 

Fig. 1 illustrates steps involved in displaying related ads to users based on face detection mechanism.

Figure 1

Consider a scenario, wherein a user is using a display device which is enabled with camera function that is capable of capturing the user’s facial features such a...