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Method and System for Utilizing Dwell Time as a Signal for Deciding Most Appropriate Interstitial Display Advertisement

IP.com Disclosure Number: IPCOM000241360D
Publication Date: 2015-Apr-21
Document File: 1 page(s) / 26K

Publishing Venue

The IP.com Prior Art Database

Related People

Rashmin Raj Aramkuni: INVENTOR

Abstract

A method and system is disclosed for utilizing dwell time as a signal for deciding most appropriate interstitial display advertisement to show in slideshows.

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Method and System for Utilizing Dwell Time as a Signal for Deciding Most Appropriate Interstitial Display Advertisement

Abstract

A method and system is disclosed for utilizing dwell time as a signal for deciding most appropriate interstitial display advertisement to show in slideshows.

Description

Typically, on image search, users browse 33 images in the slideshow mode on an average for every query.  The same problem exists for media and magazine slideshows.  The users view ads that are not contextual as noise and ignore them.  Therefore, a challenge is to decide on most appropriate interstitial advertisement to be displayed to a user.

Disclosed is a method and system for utilizing dwell time as a signal for deciding most appropriate interstitial display advertisement to show in slideshows.  The dwell time is the actual length of time that a user spends on an advertisement before returning to a slide in an ongoing slideshow.  The dwell time is a good indicator to understand if a user is interested in a particular category display advertisement or not.  The method and system determines appropriate advertisements to be displayed to a user from the particular category based on the dwell time.

Thus, the disclosed method and system displays interstitial advertisements relevant to a user.


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