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Method and System for Selecting Advertisement and Content based on Application Launcher Data

IP.com Disclosure Number: IPCOM000241364D
Publication Date: 2015-Apr-21
Document File: 3 page(s) / 113K

Publishing Venue

The IP.com Prior Art Database

Related People

Eric Bax: INVENTOR [+3]

Abstract

A method and system is disclosed for selecting advertisement and content based on application launcher data. An application launcher collects data about downloads, usage and deletion of applications, which is used to enhance user categorization in a user data store. Thereafter, the method and system targets advertisements and matches content to the user based on the enhanced user categorization.

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Method and System for Selecting Advertisement and Content based on Application Launcher Data

Abstract

A method and system is disclosed for selecting advertisement and content based on application launcher data.  An application launcher collects data about downloads, usage and deletion of applications, which is used to enhance user categorization in a user data store.  Thereafter, the method and system targets advertisements and matches content to the user based on the enhanced user categorization.

Description

Usage of mobile devices is increasing significantly in recent times.  The applications used and application usage behavior gives a lot of information about a user.

Disclosed is a method and system for selecting advertisement and content based on application launcher data.  As an application launcher in a mobile device helps a user download, organize, and run applications, the method and system generates data about a user's application downloads, usage, and deletion from the application launcher.  The data in combination with usual signals such as browsing behavior and demographics is used to target advertisements and content.

Fig. 1 illustrated a block diagram of analysis and storage of user data using the application launcher.

Figure 1

As illustrated in Fig. 1, the application launcher collects data about downloads, usage and deletion of applications.  The application launcher also collects data from the applications.  For example, data associated with songs played in a music application are collected.  The application launcher logs the data and sends the data to a user categorizer along with an identifier (ID) to identify the user or the device generating the data.  The user categorizer uses the log data and past data from the user or device, and data from other users/devices to categorize the user.  Thereafter, the user categorizer builds a profile which includes estimated demographic information and pre...