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Method and System for Displaying an Advertisement in an Anonymous Application

IP.com Disclosure Number: IPCOM000241906D
Publication Date: 2015-Jun-08
Document File: 2 page(s) / 56K

Publishing Venue

The IP.com Prior Art Database

Related People

Shuo Yang: INVENTOR

Abstract

Disclosed is a method and system for displaying advertisement in an anonymous application by utilizing one or more of a random avatar of a user, a random background, and anonymous comments.

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Method and System for Displaying an Advertisement in an Anonymous Application

Abstract

Disclosed is a method and system for displaying advertisement in an anonymous application by utilizing one or more of a random avatar of a user, a random background, and anonymous comments.

Description

The social networking companies introduced anonymous applications to protect user privacy.  The anonymous applications are unable to use targeting technology to display advertisements. 

Disclosed is a method and system for displaying an advertisement in an anonymous application by utilizing one or more of a random avatar of a user, a random background, and anonymous comments.  The layout of the anonymous application within a mobile device along with targeted advertisements is illustrated in the figure.

Figure

The method and system utilizes the random avatar generated by the anonymous application to display advertisements to the user.  In a scenario, the advertisements are displayed in the background when the user publishes any text or uploads a picture as a background.  In another scenario, the method and system displays native advertisements in the user timeline in the anonymous application.  Here, the native advertisements correspond to online advertising method that provides content in the context of the user's experience to gain attention of the user.

Thus, the disclosed method and system enables targeting of advertisements in an anonymous application thereby generating revenue.


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