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Method and System for Monetizing Mobile Contents in Real Time

IP.com Disclosure Number: IPCOM000241957D
Publication Date: 2015-Jun-11
Document File: 2 page(s) / 86K

Publishing Venue

The IP.com Prior Art Database

Related People

Saurabh Srivastava: INVENTOR [+2]

Abstract

A method and system is disclosed for monetizing mobile contents in real time. The method and system identifies a reading position of a user in an article and accordingly render ads based on the content consumed by the user.

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Method and System forMonetizing Mobile Contentsin Real Time

Abstract

A method and system is disclosed for monetizing mobile contents in real time.  The method and system identifies a reading position of a user in an article and accordingly render ads based on the content consumed by the user.

Description

Disclosed is a method and system for monetizing mobile contents in real time.  The method and system identifies a reading position of a user in an article and accordingly render ads based on the content consumed by the user.

Consider an exemplary scenario wherein a user is reading an article on an electronic device such as, but not limited to, mobile, computer, and tablet.  The method and system scans the article and extracts multiple keywords, such as, but not limited to, location, demographic of user, interest, and browsing behavior.  Accordingly, the keywords are tagged in the article with several ads such as, but not limited to, deal, offer, and promotion.  Subsequently, the method and system defines a reference line on a device for identifying the reading position of the user.  When the user scrolls the article up and down, the reference line automatically changes its position.  When, the reference line crosses the tagged keywords, the system and method automatically renders the ads based on crossed keywords.

Consider an exemplary scenario as illustrated in Fig. 1 and Fig. 2.

Fig. 1

Fig. 2

In accordance with the method and system, when a user scrolls an article...