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Method and System for Replacing an Organic Search Result by an Advertisement on Small Screens

IP.com Disclosure Number: IPCOM000241962D
Publication Date: 2015-Jun-11
Document File: 1 page(s) / 20K

Publishing Venue

The IP.com Prior Art Database

Related People

Julio Nobrega: INVENTOR

Abstract

A method and system is disclosed for replacing an organic search result by an advertisement (ad) on small screens. If a user uses a search engine on a wearable device, and a first organic result strongly matches an ad from an ad inventory, the ad is displayed instead of the organic result.

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Method and System for Replacing an Organic Search Result by an Advertisement on Small Screens

Abstract

A method and system is disclosed for replacing an organic search result by an advertisement (ad) on small screens.  If a user uses a search engine on a wearable device, and a first organic result strongly matches an ad from an ad inventory, the ad is displayed instead of the organic result.

Description

On large screens, search engines can display multiple results and advertisements (ads) at a same time.  However, on very small screens, such as those found on wearable devices (watches and glasses), only one search result can be displayed at a time.

Disclosed is a method and system for replacing an organic search result by an advertisement (ad) on small screens.  If a user uses a search engine on a wearable device, and a first organic result strongly matches an ad from an ad inventory, the ad is displayed instead of the organic result.  For example, if a user searches for shoes and the search engine ad inventory contains an ad for shoes, the shoe ad is displayed instead of the organic result.

The method and system determines if first organic result and an ad are related.  The first organic result and the ad are considered to be related if the uniform Resource Locators (URLs) match or if both webpages contain a same canonical URL.  The method and system crawls the webpages to inspect if URL tags are similar.  Alternatively, if an add and first organic result share a sam...