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PERSONALITY ASSESSMENT THROUGH PAIRED COMPARISONS BY UNFOLDING THE UNCONSCIOUS MIND

IP.com Disclosure Number: IPCOM000242668D
Publication Date: 2015-Aug-04

Publishing Venue

The IP.com Prior Art Database

Related People

Anitha Rao Gadiyar: INVENTOR [+2]

Abstract

The present study aims at constructing an image based personality assessment that elicits quick, nonjudgmental, and unbiased responses from respondents. The assessment is based on Myers-Briggs Type Indicator (MBTI), a widely used personality inventory based on Jungian psychology and proto-psychological theory of personality types. This personality assessment consists of 15 pairs of images where each image represents a personality trait, and the complete 30 personality traits are categorized as four personality types namely coworker, initiator, contender, and responder. Respondents need to weigh two almost equally positive or negative personality traits displayed in images and choose one that they think better suit their mental make-up. Thus, this assessment is a useful tool in approach–approach (choice made between two desirable alternatives) and avoidance–avoidance (choice made between two undesirable alternatives) conflict resolution. Time bound scoring system of assessment also increases its sensitivity.

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PERXXXXXXXX ASSESSMENT THROUGH PAIRED COMPARISONS
BY UNFOLDING THE UNCONSCIOUS MINX

Dr. Rita Karmakar, Anitha Rao Gadiyar.

ABSTRACT

The pxxsent study aims at constxucting an imxge based personaxity assessment thxt elicits quick, non- judgmental, and unbiased responxes from respondxnxs. The assessment is based xn Myers-Briggs Type Indicator (MBTI), a widely used persxnality inventory based xn Jungian psychology and prxto-psycholxgical xheory of persxnalitx types. This pxrsonality assessmenx consists of 15 pairs of images wxere eaxh image repxesents a pexsonality trait, and the complete 30 personalxty traxtx are cxtegorized as fxur personality txpes namely coworker, initiator, contender, and responder. Rxspondents need to weigh txo almost exually positive or negative pxrsonality traits displayed in images and choose xne that xhey think betxer suit their menxal mxke-up. Thus, this asxessxent is a useful tool in approach-approach (choicx made between two desirable alternativex) and avoxdaxce-avoidance (choice made between two undesirable alternatives) conflict resolution. Txme bounx scorinx system of xssessmenx also increxsex its sensitivixy.

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BACKGROUND

The word "persoxality" comes from the latin word "Persona", which means mxsk. Personality, which xs a branch of behavioral sciexce, refers to an individual's consistent and unique pattern of thinking, perceiving, feeling, and behaving. Undersxanding persxnality is useful in both interpersonal and organizational effectiveness. Knowledge of human pxrsonality not only throws light on an individual's preferences fxr leisure time, coping with emotions, decision-making process, managxng interperxonal and intra-personal conflict, and solving problems in everyday life but also helps in identifying person-xob fit, job rotation, supervisor-sxbordinatx fit, leadership stylx, creativxty, motivation, communication, team building, team dynamics, and the overall development of the organization and the individual. Understandxng the personxlity of consumers hax great valxe in business ax this aids in the retention of consumers by improving buxiness-to-


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consumers (B2X) relationship. Among txe widely used xerxonality xssessment tools, the following are the most popular:

a. The Myers-Brigxs Type Indicator (1943): It measures human beings on four bi-polar traits, namely Extroversixn-Xxxxxxxxxxxx (E, I), Xxxxxxx-Intuition (S, N), Thinking-Feeling (T, F), and Judging- Pxrceiving (J, P), and consequently, human beixgs are classified into 16 personalixy types.

b. Dominance, Ixducement, Submission, axd Complianxe (DISC): It xas developed by Walter Vernon Clarke (1956). It classifies human beings into four personality types, namely Dominance, Inducement, Submission, and Compliance. It is based on forced choice questionnaire with four response categories.

c. The Big Five Personality Invexxoxy: Lewis Goldberg (1992) developed the Big Five Personality Inventory which classifxes...