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Method and System for Consolidation and Creation of Holistic View of Distributed Social Media Content

IP.com Disclosure Number: IPCOM000243055D
Publication Date: 2015-Sep-10
Document File: 1 page(s) / 25K

Publishing Venue

The IP.com Prior Art Database

Abstract

Disclosed is a method and system that uses both active and passive approaches to link product content from multiple sources (web sites) and knit these results together to provide a holistic view of product popularity.

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Method and System for Consolidation and Creation of Holistic View of Distributed Social Media Content

Social media has quickly become an advertising cornerstone for vendors. Beyond web advertising, word-of-mouth has a far larger viewership, as many web sites can mirror or extend news about a single product. However, there is currently no way to determine the viewership or popularity of an item, or to aggregate the results across these web sites.

The problem is that there is no common way to link products between any of the multiple web sites advertising the product. There is no relationship. Once the relationship is established, it can be possible to aggregate the information and have a holistic view of the product.

The method and system disclosed herein uses both active and passive approaches to link product content from multiple sources and knit these results together to provide a holistic view of product popularity. The core idea is to produce active (unique id generation with Provenance) and passive (identification technology) means to link content together and relate them.

The system includes a master product module and provenance module that links relationships between products. The master product module uses a combination of text and graphic product recognition to determine if a product listed on web site A is same as a product listed in web site B. Since products may not always be listed under the same name, the system needs to understand a combination o...