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System and method of automatic question generation to facilitate users to better utilize social analytics software based on accumulated industry-specific business patterns.

IP.com Disclosure Number: IPCOM000243186D
Publication Date: 2015-Sep-17
Document File: 6 page(s) / 68K

Publishing Venue

The IP.com Prior Art Database

Abstract

This invention provides a systematic approach to effectively guide the customers of social media analytics products to identify the candidate questions which could lead to actionable insights, based on customers' industry and business attributes.

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System and method of automatic question generation to facilitate users to better utilize social analytics software based on accumulated industry-specific business patterns.

Background:

When facing market transformations and challenges, social media turns out to be the great source to find out what the end consumers are talking about or

what they care the most, etc. Social analytics solution can offer superior social listening capability to our clients to catch up the market trends and consumer's insights. However, in front of the enormous data and information, enterprises and organizations should have the ability to ask the right questions to reach actionable answers when leveraging the social listening capability.

Pain point / Problem:

Observations from several engagement experiences, "Ask the right question" was painful and difficult for our clients. Customers tend to ask questions that are generic, vague, lack of information or lose of focus, and thus cannot lead to the desired answers. We believe a systematic approach should be provided to effectively guide the customers to develop "right" questions.

Sample scenario:

Consultant team engaged one of the retail industry customers, who is facing sales decline challenge in recent years. The customer asked for the insight of the reason why the decline happened from social media analysis. At this given situation, there is a gap between the customer expectation and the insight they wants. Because social media analysis system need more fine-grained questions to find out the answers that can lead to conclusions. Nowadays, consultants are using the workshop or face-to-face discussion approaches to break-down the questions to smaller questions which is inefficient and quality may vary depending on the practitioner. To have a systematic methodology a...