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Method and System for Replacing a Blurred Advertisement in Media Content with an Overlay

IP.com Disclosure Number: IPCOM000243529D
Publication Date: 2015-Sep-29
Document File: 4 page(s) / 141K

Publishing Venue

The IP.com Prior Art Database

Abstract

A method and system is disclosed for replacing a blurred advertisement in media content with an overlay.

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This is the abbreviated version, containing approximately 43% of the total text.

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Method and System for Replacing a Blurred Advertisement in Media Content with an Overlay

Generally, advertisers pay for advertisements to be displayed along with delivering media content. However, many times advertisements are not clearly visible in the media content at events (i.e. cricket, soccer, football, car racing, tennis, etc.). If the position of the advertisement is far away from a target image object, then the advertisement are blurred as seen in Figure 1.

Figure 1

Disclosed is a method and system for replacing a blurred advertisement in media content with an overlay. The method and system identifies advertisement(s) in the background of a point of attraction that are blurred based on the location of the point of attraction. A mapping of an advertisement location in the media content is used to perform a search of a location mapping to an advertisement. Alternatively, an image can be determined from other clear view shots of the advertisement in previous frames of the media content, whereby the image location is determined and stored in an advertisement repository to be searched. The method and system also determines an image that needs to be displayed in an overlay of the background of the point of attraction. Initially, a search is performed in the advertising repository that contains mapping of the advertisement for the given location venue and event day/time based on the point of attraction in a media content. The search returns an appropriate image to be displayed as an overlay in the background of the point of attraction in the media content. The most appropriate advertisement image is predicted to be retrieved from a defined set for to be displayed for a specific user based on interests of the user. Based on image analysis, the advertisement identified and then appropriate advertisement is overlaid over the exact position in the media content. The overlay does not create an obstacle on the point of attraction.

Figure 2 depicts a clear advertisement being overlaid over a blur advertisement in

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accordance with the method and system.

The system includes a video stream, an advertisement repository, and a cognitive system. The video stream can be a live stream/broadcast, or offline video that has already been processed.

The advertisement repository stores advertising images and a venue advertising mapping. Each venue such as stadium or race track has specific locations defined for advertisement placement. A mapping of venue and advertisements with a location is defined and stored in the advertisement repository.

The cognitive system predicts advertisement images which are potentially going to be within frame based on the point of attraction. The advertisement images are retrieved based on the zoom level. The cognitive system analyzes the video stream to identify advertisements that are blurred and in need of replacement. This feature can be a fee-based service, whereby an advertiser can pay extra for an...