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A Method and System for Increasing Social Media Reach Based On Offer Activation

IP.com Disclosure Number: IPCOM000243587D
Publication Date: 2015-Oct-04
Document File: 3 page(s) / 205K

Publishing Venue

The IP.com Prior Art Database

Abstract

A method and system is disclosed for increasing social media reach based on offer activation. The offer which is inactive is shared by a user on social media and a counter is incremented with every social share by the user. Once the counter reaches the social reach threshold the offer becomes active.

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A Method and System for Increasing Social Media Reach Based On Offer Activation

Currently social media information is not utilized to enhance the promotions, offers, and coupons available to consumers today. Therefore, there is a need for a method to enhance areas such as promotions, offers, and coupons using social media information.

Disclosed is a method and system for increasing social media reach based on offer activation. The offer which is inactive is shared by a user on social media and a counter is incremented with every social share by the user. Once the counter reaches the social reach threshold the offer becomes active.

Fig. 1 illustrates an exemplary flow of the method and system of creating and sharing an offer in social media.

Figure 1

An offer is created using available tools by a user. For example, the offer might include one or more of, but not limited to, a promotion, an offer, a coupon, and an advertisement. The user needs to specify that the offer is set with a social reach threshold. For example, the offer becomes active after twenty thousand shares. The offer created is still inactive but shared on a social media through existing marketing channels such as, but not limited to, email, push, web, and social channels. Optionally, instructions can be provided with the offer to alert users of the current status of the offer and provide procedures to activate the offer. With every social share by the user, a counter is incremented and a social reach threshold number is obtained. A social reach which includes...