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System and Method for In-Store Directional Guidance Based on Online Browsing and Purchase History

IP.com Disclosure Number: IPCOM000243615D
Publication Date: 2015-Oct-05
Document File: 3 page(s) / 105K

Publishing Venue

The IP.com Prior Art Database

Abstract

Disclosed is a system and method for directional guidance within a building based on online browsing and purchase history.

This text was extracted from a PDF file.
This is the abbreviated version, containing approximately 52% of the total text.

Page 01 of 3

System and Method for In-Store Directional Guidance Based on Online Browsing and Purchase History

With the use of in-store beacons, it is already possible to track the movement of users/customers inside a store. This information is being used by solutions to provide targeted advertisements and track user movements within the brick and mortar store. It is already possible to provide directions in a building by connecting with an establishment's backend services. For example, within a stadium a user can request

directions to a specific food vendor. A method is now needed that provides an

intelligent way to predict an in-store location to which a user wants to go, and then provide directions for the user to that location.

The novel contribution is a system and method for directional guidance within a building based on online browsing and purchase history.

Following are the components and process for implementing this system and method in a preferred embodiment:


1. A user opts into this solution

2. The system tracks the user's online purchases and browsing activity, including (but not limited to):

A. Credit card purchases

    B. Social media messages related to a location or item C. Time spent on websites
D. Time spent on products on websites 3. The user enters or is near an establishment that implements this system 4. The system recognizes the user is approaching using known techniques, including (but not limited to):

A. Bluetooth* low energy

B. Global Positioning System (GPS)

    C. Wi-Fi
5. The system compares the user's collected browsing activity (from Step 2) with

  the store's offerings/items 6. If a match is found, then the system determines the optimal route to get from the user's current location to the found location (using known in-building navigation capabilities)

7. The system provides directions (known in the art to provide in-building directions) to the user's smart device (e.g., phone, watch, etc.). With a wearable device, this can include sensory output in the form of vibrations to indicate when to turn, go straight, etc.

8. If more than one item/offering is found in the comparison Step 5, then the sy...