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Method and System for Building Native Advertising and Pricing Model Based on Incentive

IP.com Disclosure Number: IPCOM000243622D
Publication Date: 2015-Oct-06
Document File: 2 page(s) / 107K

Publishing Venue

The IP.com Prior Art Database

Related People

Robert Ormandi: INVENTOR [+4]

Abstract

A method and system is disclosed for building a native advertising and pricing model based on incentive The native advertising and pricing model provides an exclusive native presence for one or more advertisers in one or more applications games through one or more sponsorship sessions Users are directly paid by advertisers through a platform based on time spend or performance achieved by the users in applications games Similarly application game developers are paid based on earning of the users

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Method and System for Building Native Advertising and Pricing Model Based on Incentive

Abstract

A method and system is disclosed for building a native advertising and pricing model based on incentive. The native advertising and pricing model provides an exclusive native presence for one or more advertisers in one or more applications/games through one or more sponsorship sessions.  Users are directly paid by advertisers through a platform based on time spend or performance achieved by the users in applications/games.  Similarly, application/game developers are paid based on earning of the users.

Description

A method and system is disclosed for building a native advertising and pricing model based on incentive.

In accordance with the method and system disclosed herein, the native advertising and pricing model provides an exclusive native presence for one or more advertisers in one or more applications/games through one or more sponsorship sessions as illustrated in figure.  A user is directly paid by an advertiser through a platform based on time spend or performance achieved by the user in an application/game.  Similarly, one or more application/game developers are paid based on earning of users.

Figure

A user is provided with an option to explicitly pick an offer of an advertiser from a list of one or more targeted offers at beginning of a sponsorship session.  

During the sponsorship session the advertiser gets an exclusive presence in one or more applications/games which is native, seamless and does not disturb the experience of a user.  However, it is significant enough to increase engagement of the user for the advertiser.  In exchange, one or more advertisers pay directly to user in one or more forms such as one or more coupons, personalized deals, price cut offs, rewards and goods through a platform.  A value of reward determi...