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Method and System for Providing a Comparison Shopping Feature on a Toolbar Shopping Application

IP.com Disclosure Number: IPCOM000243939D
Publication Date: 2015-Oct-29
Document File: 2 page(s) / 43K

Publishing Venue

The IP.com Prior Art Database

Related People

Stephen Owens: INVENTOR

Abstract

A method and system is disclosed for providing a comparison shopping feature on a toolbar application framework The method and system exposes information of a web page via a toolbar Application Programming Interface API to a shopping application app wherein such information would otherwise be not available to the shopping app The shopping app in turn utilizes the exposed information to update its own content thereby providing more relevant content to a user

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Method and System for Providing a Comparison Shopping Feature on a Toolbar Shopping Application

Abstract

A method and system is disclosed for providing a comparison shopping feature on a toolbar application framework.  The method and system exposes information of a web page via a toolbar Application Programming Interface (API) to a shopping application (app), wherein such information would otherwise be not available to the shopping app.  The shopping app in turn utilizes the exposed information to update its own content, thereby providing more relevant content to a user.

Description

Disclosed is a method and system for providing a comparison shopping feature on a toolbar application framework. 

In general, shopping sites expose meta-keyword information in their product content to enable search engines to find their products.  The method and system utilizes the toolbar to expose a Cascading Style Sheets (CSS) selector Application Programming Interface (API) that a slide-out application (app) could use to detect markup in the current web page.  For example, if a user opens a Yahoo!* Taiwan shopping app, the shopping app can utilize the toolbar’s API to determine the type of product or content displayed by checking the meta-keywords in the current page.  The shopping app can accordingly update its own content to be more relevant. 

Consider a scenario where a user opens, from a toolbar UI, a country specific shopping app.  Because the toolbar is a web browser extension...