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Method and System Rewarding Marketers based Actual Marketing Activities

IP.com Disclosure Number: IPCOM000244013D
Publication Date: 2015-Nov-05
Document File: 1 page(s) / 73K

Publishing Venue

The IP.com Prior Art Database

Abstract

A method and system is disclosed for facilitating a company/brand to reward independent marketers doing advertising for the company/band in an efficient and effective manner.

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Method and System Rewarding Marketers based Actual Marketing Activities

Disclosed is a method and system for facilitating a company/brand to reward independent marketers doing advertising for the company/band in an efficient and effective manner.

Consider a scenario, wherein a company has a product that needs to be advertised. The company also has advertising material that could be used to advertise/market the product. As prevalent in the existing arts, independent marketers can help the company to advertise the product in a number of ways such as, putting the advertisement on a vehicle, wearing a particular piece of clothing or consuming a

product. The system disclosed herein, enables the company to pay/reward such independent marketers in a fair manner based on the actual marketing activity performed by the independent marketers.

The company using the system defines a marketing requirement with the details about the products and the marketing material to be used. The company can also provide regions and corresponding weight/value/importance of each region for the marketing activities. In another implementation, the weight/value/importance of the regions may be dynamically adapted based on the sales of the product.

Thereafter, independent marketers who wish to provide the marketing services to the company can use a geospatial tracker application (Mobile App) provided by the system. Each independent marketer is provided a unique ID for tracking the marketing act...