Browse Prior Art Database

A Method and Apparatus for Consumer Data Association

IP.com Disclosure Number: IPCOM000244024D
Publication Date: 2015-Nov-05
Document File: 2 page(s) / 76K

Publishing Venue

The IP.com Prior Art Database

Abstract

Disclosed is a system that can easily combine a user’s media access control (MAC) address data with current location data and checkout transaction data from the point of sale (POS) system, apply some basic data aggregation techniques, and then dynamically determine a specific consumer's identity and shopping patterns, without the user opting-in to provide the association.

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A Method and Apparatus for Consumer Data Association

The ability to track the location of a consumer without direct consent is increasingly becoming mainstream practice. With active Wi-Fi or Bluetooth* radios, retailers can track the location of a consumer through the store including the person's pathway and the time spent near specific displays. This tracking capability is anonymous unless the consumer opts-in to associate a device's media access control (MAC) address with a personal identifier, such as an email address.

The novel contribution furthers current capabilities as a method and apparatus for consumer data association.

A system can easily combine the MAC address data with current location data and

checkout transaction data from the point of sale (POS) system, apply some basic data aggregation techniques, and then dynamically determine a specific consumer's identity,

without the user opting-in to provide the association. In addition, this process helps retailers develop a potential list of consumer MAC addresses that could be associated

with the transaction. By aggregating the MAC address information over time from multiple transactions, the list of potential MAC addresses is reduced with each transaction, eventually providing a single MAC address representing the credit card associated with the transaction. This provides an association between a credit card and a MAC address, and then extends to a relationship between a consumer and a buying history, paths through the store, recent transactions, etc. -- without the need for

the consumer to opt-in. With a determined identity, a system can have tie-ins to search history, maps searches, etc., to understand the consumer's potential buying wishes

without any need for a user's opt-in.

With the ability to associate a user's location using MAC addresses, the system easily identifies the consumers in proximity to a POS station and associates the respective mobile devices with a specific credit card tran...