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Method and System for Query Expansion using Advertiser Provided Information

IP.com Disclosure Number: IPCOM000244256D
Publication Date: 2015-Nov-26
Document File: 2 page(s) / 92K

Publishing Venue

The IP.com Prior Art Database

Related People

Mitesh Patel: INVENTOR [+2]

Abstract

A method and system is disclosed for query expansion using advertiser provided information The method and system utilizes advertisements ads targeting information to generate a query list for a seed query provided by a user The query list is generated using bid terms of the ads matching the queries

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Method and System for Query Expansion using Advertiser Provided Information

Abstract

A method and system is disclosed for query expansion using advertiser provided information.  The method and system utilizes advertisements (ads) targeting information to generate a query list for a seed query provided by a user.  The query list is generated using bid terms of the ads matching the queries.

Description

Disclosed is a method and system for query expansion using advertiser provided information.  The method and system utilizes advertisements (ads) targeting information to generate a query list for a seed query provided by a user.  The query list is generated using bid terms of the ads matching the queries.  The bid terms matching the queries are extracted followed by extracting all other bid terms used by the advertisers.  The query list can be used for recommending query to the user and for recommending bid terms to the advertisers.

Fig. 1 illustrates the method and system that utilizes the ads targeting information to improve both user and advertiser experience.

Figure 1

In an implementation, the method and system is an iterative process by which a list of related queries to an original seed query are expanded continuously.  The method and system takes the initial seed query and adds the seed query to the related queries list.  The query list is further expanded through a three step iterative process. 

Initially, the method and system extracts all ads that have at least one bid term matching a query in the related queries list.  Subsequently, all the bid terms associated with any of the extracted ads are separated out.  Finally, the separated out bid terms are further processed to assure quality.  The filtered bid terms are then appended to the related query list.  The processing...