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Method and System for Dynamic Page Rendering

IP.com Disclosure Number: IPCOM000244300D
Publication Date: 2015-Dec-01
Document File: 3 page(s) / 35K

Publishing Venue

The IP.com Prior Art Database

Abstract

The article deals with a smart method to display wep pages in a dynamic and flexible way

This text was extracted from a PDF file.
This is the abbreviated version, containing approximately 52% of the total text.

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Method and System for Dynamic Page Rendering

    Usage of Internet is becoming more and more a widespread activity in which users manage most of their personal and business duties in order to save time and get real time results.

    For this reason, the effectiveness of web pages is crucial either to match the end user customer satisfaction either to maximize the return of investment of web page builder. The key point to be addressed to achieve those objectives is that the page is generic enough to satisfy the need of a potential high number of users being able to be also enough customized to maximize the time to value for the user.

    Several mechanisms are in place for web page optimization targeting different goals from the bandwidth saving to the optimization in term of end user device and/or resolution but there is no effective way to rearrange the web page to better fit the end user usage or the provider business objectives.

    So, for example, the page is not able to react to the 'personal user' behavior in order for example to restrict or simply rearrange the portion(s) of page he is interested in or for example to maximize the effectiveness of an advertising to be positioned according to the behaviors above.

    In this article is a method and a system proposed to solve the above issues providing a dynamic rearrangement of web pages that can be aimed to match either user preference or the web page provider business objective. According to that solution the system will be able to 'interfere' the portion of the page the user is looking at, collecting information about the context of the page to be used for a dynamic rearrangement of the page itself.

    The rearrangement could be automatically displayed to the user or prompted to be accepted as user optimization. This web rearrangement can also be used for the advertisers providing, for example, a "Premium Service" that optimizes the impact the advertise could have on the user with a custom positioning of the banner in order to better fit the user behaviors.

The high level technical description of the idea is the following:

A system running on the user's device automatically performs the user profiling by getting which part of the display screen attract user's attention (for instance by using an eye tracking systems or simply monitoring the position of the scroll bars)

Profiling information are stored in a database for each user
A User Interface (UI)I renderer builds the web page starting from a

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template (which identifies screen sections) and from user profiling information by locating the Ads provided by the Ads service mana...