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A New Interaction Technique for Smart TV Decoder Applications with Mobile Devices

IP.com Disclosure Number: IPCOM000244526D
Publication Date: 2015-Dec-18
Document File: 6 page(s) / 147K

Publishing Venue

The IP.com Prior Art Database

Abstract

This new interaction technique could effectively reduces the distraction of showing QR codes on screens and makes it more friendly to be scanned. Advertisers could also customize their own metadata to be collected when users scan the QR codes and launch the web pages.

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This is the abbreviated version, containing approximately 55% of the total text.

Page 01 of 6

A New Interaction Technique for Smart TV Decoder Applications with Mobile Devices

Many TV channels distribute their non-visual information to the audiences through QR codes, which usually contain URLs that can be scanned by mobile devices and redirected to web pages to display more information, for example interaction with other audiences, lucky draws, discount coupons and etc.

But compared to the large-screen televisions, these QR codes are usually so small and the televisions are often far away, which makes it harder to scan when you're sitting 2 meters away. By the time you get closer and open the mobile apps to scan, the QR codes might disappear already. You have to stand there waiting until the next time it appears, or you might already lose these opportunities. Very few people could actually accept such inconveniences. Below graph depicts the current working process.

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Page 02 of 6

Also there are many TVs installed in public space for advertising, where QR codes are shown too. To make it convenient to scan, these QR codes are made in big sizes, which cover much of the TV space. As a consequence, it's unable to show video contents to attract people to come by. What's more, even if the QR codes are not so big on screen, showing it permanently still affects the aesthetic and completeness of the video content.

This disclosure could effectively reduces the distraction of showing QR codes on screens and makes it more friendly to scan by the users. What's more, a...