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Method and System for Automatically Adjusting Placement of an Advertisement (Ad) in Multi-Layer Display Device

IP.com Disclosure Number: IPCOM000244615D
Publication Date: 2015-Dec-30
Document File: 2 page(s) / 45K

Publishing Venue

The IP.com Prior Art Database

Abstract

A method and system is disclosed for automatically adjusting placement of an advertisement (ad) in multi-layer display device.

This text was extracted from a PDF file.
This is the abbreviated version, containing approximately 51% of the total text.

Page 01 of 2

Method and System for Automatically Adjusting Placement of an Advertisement (Ad) in Multi-Layer Display Device

Displaying an advertisement (ad) on wide variety of digital devices such as, for example, laptop, smart phone, tablet, smart TV, etc., is a known practice. When a television (TV) or video program is being displayed, for example, an ad regarding image/video objects is overlaid on top of the main display content or within a window of segmented content. The overlaid ad creates obstacle to users in viewing the content. If the level of obstacle is high, users usually attempt to block the ad or cancel the ad while viewing the main content, which becomes counterproductive for advertisers. There is a need in which in-content advertisements can be displayed without affecting the viewing of the main content in a multi-layered display.

Disclosed is a method and system for automatically adjusting placement of an ad in a multi-layer display device. The method and system evaluates the main content that is displayed and depending on user or device preferences, places (moves) the ad initially to the background layer of the multi-layer display device. The ad content is placed with lower brightness so as to minimize impede view to the content on the top layer. Further, software and a camera gaze point tracker are used to track if the user's eye focus (during runtime) is on the ad. If the user's eye focus is determined to be on the ad that is displayed in the background layer, the method and system selects all possible options for modifying the display of the ad with greater focus by retrieving appropriate 2D or 3D images/video of the ad. Subsequently, ad image or video is transferred to the top most layer of the multi-layer display device with increased brightness, focus or as a 3D object displayed across layers.

In accordance with the scenario, as illustrated in the Figure, the main content is usually displayed in all the layers of the multi-layer display device except at the bottom most layer, facilitating the user to experience 3D effects of the main content. The main content that is displayed on the corresponding layers is initially depicted. Subsequently, if any in-content ad is to be di...