Browse Prior Art Database

EMV Technology Commercialization in the UK and Canada (and the US)

IP.com Disclosure Number: IPCOM000244622D
Original Publication Date: 2011-Nov-11
Included in the Prior Art Database: 2015-Dec-30
Document File: 26 page(s) / 1M

Publishing Venue

Undisclosed

Abstract

This document a history of the implementations in the Uk and Canada

This text was extracted from a PDF file.
This is the abbreviated version, containing approximately 6% of the total text.

Page 01 of 26

EMV Technology

Commercialization in the

UK and Canada (and the

US)

Entrepreneurship and Innovation Strategy

Andrew Akers

Daniel Bogomoltz

November 11, 2011

Lisette De Later

Jonathan Mitchell

Shannon Mosier

Brian Ramirez



Page 02 of 26

EMV TECHNOLOGY IMPLEMENTATION IN THE UK AND CANADA (AND THE US)

SECTION 1 EXECUTIVE SUMMARY .................................................................................................................... 3

SECTION 2 EMV OVERVIEW................................................................................................................................ 4


2.1 History of Consumer Credit and Debit Cards ........................................................................................ 4
2.2 Advantages of EMV.................................................................................................................................. 5
2.3 Existing Payment Card Ecosystem ........................................................................................................ 6

SECTION 3 IMPLEMENTATION OF EMV IN THE UK ......................................................................................... 8


3.1 UK Implementation Timeline ................................................................................................................... 8
3.2 Idiosyncratic Context of Payments in the UK ...................................................................................... 10
3.3 Commercialization Strategy of EMV in the UK .................................................................................... 11
3.4 EMV in the UK today .............................................................................................................................. 12

SECTION 4 EMV IMPLEMENTATION IN CANADA ........................................................................................... 13


4.1 Lessons Learned in Pilot Phase ........................................................................................................... 13
4.2 Liability Shifts and Delays ..................................................................................................................... 13
4.3 Successes in Mitigating Fraud & Converting Consumers ................................................................. 14

SECTION 5 RISKS AND CONSIDERATIONS OF THE US AND CANADIAN EMV STRATEGY AND

IMPLEMENTATION ......................................................................................................................... 15


5.1 Co-innovation Risk ................................................................................................................................ 15
5.2 Adoption Chain Risk .............................................................................................................................. 16
5.3 Relative Benefit ...................................................................................................................................... 17
5.4 EM...