Browse Prior Art Database

An audio visual system for rating credibility for anonymous online services

IP.com Disclosure Number: IPCOM000244707D
Publication Date: 2016-Jan-06
Document File: 4 page(s) / 41K

Publishing Venue

The IP.com Prior Art Database

Abstract

An audio visual system for rating credibility for anonymous online services. The idea being published here consists of an image paired with an audio recording that is packaged and hashed into an entity called a credibility bundle. The image is a randomly generated string and the audio recording is of the person reading aloud the randomly generated string. The credibility bundle is either required or presented as one criteria of a credibility rating. A credibility bundle is requested immediately prior to the submission of a "communication", which could be a forum post, comment, user account request, a review, an instant message etc etc etc. The communication can be presented with the credibility bundle alongside it to allow other users to verify/rate its credibility.

This text was extracted from a PDF file.
This is the abbreviated version, containing approximately 35% of the total text.

Page 01 of 4

An audio visual system for rating credibility for anonymous online services

The modern online experience is a contest between anonymity, privacy, authenticity, identity, security, freedom of expression and censorship. Most social-oriented websites like review websites or social media do not provide a middle ground between the aforementioned factors. You either use your real identity and risk the repercussions, or there is absolutely no accountability and anonymity is abused.

Scenario #1:

A customer goes to a restaurant. The customer has a bad experience. The customer posts a review on an online review site or equivalent. The restaurant owner sees the review and launches legal action (or illegal action) against the reviewer.

Scenario #2:

An anonymous review about a product is posted to a review site that allows anonymous reviews. The creator/seller of this product cannot tell whether the reviewer is a legitimate customer and not a bot or astroturfer or a competitor.

Scenario #3:

A hotelier hires an online reputation manager who creates a whole bunch of accounts and posts positive reviews.

The idea being published here consists of an image paired with an audio recording that is packaged and hashed into an entity called a credibility bundle. The image is a randomly generated string and the audio recording is of the person reading aloud the randomly generated string. The credibility bundle is either required or presented as one criteria of a credibility rating. A credibility bundle is requested immediately prior to the submission of a "communication", which could be a forum post, comment, user account request, a review, an instant message etc etc etc. The communication, if it is deemed publicly readable, would be presented with the credibility bundle alongside it to allow other users to verify/rate its credibility.

The main advantage is that it provides credibility - being able to hear the human voice behind the online facade to determine that it is not a bot - but it does not reveal the identity of the person, or even auxiliary information like location.

Another advantage is that, unlike CAPTCHA, it cannot be easily automated by bots. It is also not a binary system of pass or fail. It can itself be subjected to review and its rating can be weighted by whether other users have a good rating.

Mobile devices are commonplace and makes it more accessible than certificates.

The bundles are one time use and so cannot be reused.

The following examples shows what is enabled by the idea

Example #1

A product has a highly favourable/negative review. The review does not have a credibility bundle associated with it. The review site places it lower down the list of reviews and/or reduces the weight of the review's rating in calculating the aggregate rating for the

1



Page 02 of 4

product.

Example #2

A hotel has a string of positive reviews. A user notices that the credibility bundles of these reviews, even though they are from different accounts, s...