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Method and System for Establishing Sufficiency of Content Adaptation to Local Audience Interests

IP.com Disclosure Number: IPCOM000244773D
Publication Date: 2016-Jan-14
Document File: 2 page(s) / 37K

Publishing Venue

The IP.com Prior Art Database

Related People

Henriette Cramer: INVENTOR [+2]

Abstract

A method and system is disclosed for establishing sufficiency of content adaptation to local audience interests in different geographic regions. The method and system uses distance between two geographic regions (e.g., two cities) in terms of served and consumed (i.e. engaged with) content to determine whether to serve more similar or different content in the two geographic regions as compared to each other. The method and system further uses entities such as interests/topic/categories associated with an article to assess the comparative distances in serving and consumption of entities to precisely adapt content to local audience/users interests within the specified geographic regions.

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Method and System for Establishing Sufficiency of Content Adaptation to Local Audience Interests

Abstract

A method and system is disclosed for establishing sufficiency of content adaptation to local audience interests in different geographic regions.  The method and system uses distance between two geographic regions (e.g., two cities) in terms of served and consumed (i.e. engaged with) content to determine whether to serve more similar or different content in the two geographic regions as compared to each other.  The method and system further uses entities such as interests/topic/categories associated with an article to assess the comparative distances in serving and consumption of entities to precisely adapt content to local audience/users interests within the specified geographic regions.

Description

People in different regions may be interested in different content. Content that is served/shown to the user may be based on personalization and local adaptation to local and personal interests. However, even when personalization or localizing, it remains unclear whether such localization is applied to a sufficient degree or whether there is over-adaptation or under-adaptation. One such example in the context of personalization and local adaptation can be assessing whether people in different regions are indeed interested in, and engage with different content. In addition, it can be assessed whether the degree to which the content served is different between locales is similar to the degree in which these audiences within these locales differ in their interests.

 

In addition, assessment of the degree of serving and engagement using metrics such as Click-Through Rate (CTR) or Dwell time alone is not sufficient since these metrics do not consider relative importance of properties of and entities within content (interests/topic/categories). Therefore, there is a need for a method to access the content served and consumption/engagement of entities to precisely adapt the content to the interests of specific local audiences within geographic regions.

Disclosed is a method and system for establishing whether the degree of content adaptation is optimized for local audience engagement. The method and system uses the distance between two geographic regions (e.g., two cities) in terms of served and engaged with (consumed) content to determine whether to serve more similar or different content in the two specified geographic regions as compared to each other.  The method and system further uses entities such as interests/topic/categories associated with an article to assess the comparative distances in serving and consumption of entities to precisely adapt content to local audience/users interests within the specified geographic...