Browse Prior Art Database

An online shopping cart with dynamic ranking and snippet generation

IP.com Disclosure Number: IPCOM000245314D
Publication Date: 2016-Feb-29
Document File: 2 page(s) / 70K

Publishing Venue

The IP.com Prior Art Database

Abstract

With rapid development of electronic commerce, we do online shopping more and more in our daily life. Online shopping cart reflects users' real purchase intention directly, is the vital input to place an order. With more and more commodities added to shopping cart, how to display them with most useful, effective, and targeted information will benefit user experience a lot. We propose a new method to display cart items with snippet.

This text was extracted from a PDF file.
This is the abbreviated version, containing approximately 53% of the total text.

Page 01 of 2

An online shopping cart with dynamic ranking and snippet generation

With rapid development of electronic commerce, we do online shopping more and more in our daily life. Online shopping cart reflects users' real purchase intention directly, is the vital input to place an order. With more and more commodities added to shopping cart, how to display them with most useful, effective, and targeted information will benefit user experience a lot.

Current shopping cart with many goods has the following problems:
The sequence of commodities display is not flexible, with fixed order by timestamp that it is added to cart. This sequence could not reflect customers real shopping wish.

The information of a commodity is static, only with an unchangeable title and its price. Definitely customers need more, dynamic and targeted information around themselves.

By defining series of snippets on a commodity, and pair with big data analysis on user's recent focus,an online shopping cart with dynamic ranking sequence instead of fixed sequence before, and with more information in rolling up display with commodities snippets, such as producing area, discount price, stock amount etc. The advantages are:


Reflect user's shopping wish list truly with dynamic ranking, the commodity most likely to buy will be ranked at the first;

Provide user more targeted information, this information include dynamically generated snippet, and common information such as discount, stock number, user feedback. As for different users, at different...