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Browse Prior Art Database

A System and Method for Smart Advertising on Billboard

IP.com Disclosure Number: IPCOM000245985D
Publication Date: 2016-Apr-22
Document File: 8 page(s) / 170K

Publishing Venue

The IP.com Prior Art Database

Abstract

The proposed idea is to deliver the most effective ad according to coming vehicle’s intension and in-vehicle passenger’s profile by cognitive analytics. All potentially pass-through vehicles will be identified first. Each ad will be scored against vehicles and have estimations of intension coincidence by vehicle as well as profiling match by passenger. Finally, the most effective ad will be decided in an aggregative manner. When vehicles pass through ad display on a billboard, the ad effectiveness is evaluated based on the two data streams. Further information, e.g. limited coupon, can be precisely delivered to those who are highly interested in the ad.

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A System and Method for Smart Advertising on Billboard

What advertisement content will hit people's interests the most?

Rather than displaying ad randomly,

How to select most effective advertisement to people whose vehicles will pass through the billboard? (from group perspective) How to select targets for limited and valuable information such as coupon delivery? (from individual perspective)

Core Idea

Core Idea

The proposed idea is to deliver the most effective ad according to coming vehicle's intension and in-vehicle passenger's profile by cognitive analytics.


1. There is a cloud environment hosting two data streams from connected vehicles. One is vehicle's sensor readings, e.g. current location, oil level, trip mileage etc. The other data stream is in-vehicle conversation digest from anonymized passengers, e.g. keywords by which passenger. When a vehicle's ignition status is 'ON', two data streams are continuously collected and uploaded to the cloud.

2. For each ad, a set of meta-data descriptions are given by ad provider in advance and can be stored in local billboard storage or the cloud environment.

3. When the process of ad selection for a specific billboard starts, all potentially pass-through vehicles will be identified first. Each ad will be scored against vehicles and have estimations of intension coincidence by vehicle as well as profiling match by passenger . Finally, the most effective ad will be decided in an aggregative manner.

4. When vehicles p...