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Location Awareness Demographic and App Usage Mapping to Enhance User Engagement

IP.com Disclosure Number: IPCOM000246414D
Publication Date: 2016-Jun-06
Document File: 2 page(s) / 25K

Publishing Venue

The IP.com Prior Art Database

Abstract

Disclosed is a method and system to enhance current location awareness systems by detecting and analyzing both the user’s demographic and the preferred channel of communication.

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Location Awareness Demographic and App Usage Mapping to Enhance User Engagement

Current location awareness systems allow the detection of mobile device movement patterns in venues (e.g., stores, airports, stadiums, etc.); however, systems are not in place to gather data about the demographics of these mobile device users.

The purpose of location awareness systems is to increase and enhance engagement between the venue and the mobile device users in that venue. A method is needed, therefore, to improve the accuracy of these systems by detecting and analyzing both the user's demographic and the preferred channel of communication.

The novel solution improves the engagement between the venue and mobile device users in that venue by:

1. Identifying and categorizing the user demographic 2. Identifying the preferred channel of communication for a particular demographic group within the venue

This disclosure defines accesses for sites/apps as users actively using, push notifications, background refreshes, etc.

The core idea is to create a demographic (e.g., age, gender, etc.) mapping based on the detected mobile device user's location and gathered analytics of what the user is accessing in that location (e.g., social media, instant messaging, image sharing, etc.) in order to determine the age group and various other related characteristics.

The following use cases are examples of methods for using/leveraging the collected data:


 Projected Demographic Confidence Ranki...