Browse Prior Art Database

Method to Track TV Viewer Habits for Better Insight Into TV Programming and Advertising

IP.com Disclosure Number: IPCOM000246785D
Publication Date: 2016-Jun-30
Document File: 2 page(s) / 32K

Publishing Venue

The IP.com Prior Art Database

Abstract

Disclosed is a method that provides greater insight into user behavior and engagement for TV programming.

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Method to Track TV Viewer Habits for Better Insight Into TV Programming and Advertising

The disclosed method provides greater insight into user behavior and engagement for TV programming. By collecting more information on viewer behavior and engagement, TV content providers can alter their programming to better attract and retain target audiences.

    As an example, a user regularly watches the same program every day (such as the daily news), but fast forwards or skips certain portions of the program. The information will be tracked and sent back to the content provider. The TV content provider can then look at habits of other users and see if there is a trend. Alternatively, the information can be sent back to advertisers to give them better insight into how their ads are performing.

    Disclosed is a method to track when a user changes channel, fast forwards, etc., and relays the information back to the TV content provider to give them insight into their viewer's habits and to adjust their content to retain more viewership.

    Alternatively, the information can be sent back to advertisers to give them better insight into how their ads are performing. The method is described in the flowchart depicted in the figure below. Alternatively, this flowchart could include sending the data back to advertisers to gage how their ads are performing.

    An additional embodiment would be to track user behavior with the use of microphones, cameras (i.e., Xbox* Kinect*) integrated into the...