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E-commerce Smart Recognition

IP.com Disclosure Number: IPCOM000246828D
Publication Date: 2016-Jul-05
Document File: 3 page(s) / 144K

Publishing Venue

The IP.com Prior Art Database

Abstract

Here is disclosed a system for making easier to rapidly and automatically identify a product, get information on it and buy it. The system identifies an innovative way to better integrate the real (off-line) and digital world by providing an augmented reality solution that is particularly useful to facilitate e-commerce transactions. The core idea is based on a mobile application which is able to recognize and identify a purchasable product by making a photo and to automatically open a Web page where it is possible to get more information on that product (e.g. the details page on an e-commerce site) and, possibly, to buy it online.

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E-commerce Smart Recognition

    There is a gap between traditional advertising on paper, TV and other media and shopping sites on the Internet. Often people are not interested in purchasing many of the products that are seen in broadcast, Web or print media. For instance, if someone hands promotional flyer or he/she sees an advertising for a product available in a shop from the other side of the city, he/she may well ignore it. Even if he/she is interested in that object and the product is sold online, he/she could discard it due to lack of detailed information and then forget it.

    People are usually much more interested to rapidly buy products seen around them during the day (e.g. the watch of my colleague, my friend's smart phone, etc.). By the way, in this case they could also reject the idea of spending time on long not-funny searches on the Internet for getting more info or just for identifying the exact product and/or model they are looking for. To solve these problems, known solutions are based on the use of standard unique product identifiers (e.g. bar-code, QR-code and RFID) but do not allow to automatically recognize a commercial product without these tags attached on them and at the same time allowing customer to immediately get more information and eventually buy it.

    The invention is a way to rapidly search products online and accelerate e-commerce by connecting customers' smart devices (tablets, smartphones, etc.) more effectively with e-commerce sites on Internet. The core idea is based on a mobile application which is able to recognize and identify a purchasable product by making a photo and to automatically open a Web page where it is possible to get more information on that product (e.g. the details page on an e-commerce site) and, possibly, to buy it online.

    The invention allows client's customers to rapidly get information on a good product without the need of bar-code, QR-code and other unique product identifiers. A product to be recognized must only be registered in a an internal (i.e. local to the client organization) or public available sales catalog together with the set of key-points that allow its identification from a photo of that object using one of the shape...