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Method for image analysis of social media feeds to be used for marketing and/or privacy

IP.com Disclosure Number: IPCOM000247055D
Publication Date: 2016-Jul-31
Document File: 1 page(s) / 85K

Publishing Venue

The IP.com Prior Art Database

Abstract

A method for image analysis of social media feeds to be used for marketing and/or to enforce user privacy is disclosed.

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Method for image analysis of social media feeds to be used for marketing and/or privacy

Disclosed is a method for image analysis of social media feeds to be used for marketing and/or to enforce user privacy.

With the dynamic marriage of smart phones with cameras, clouds computing, and social media, it is very difficult to limit accidental leaks of private information. One can accidentally post a picture that might contain personal information onto social media. There are cases where posting pictures, with no filtering is acceptable, but there are cases where posting pictures might cause a loss of privacy issue that might endanger someone (such as a picture of a child with the location of where and when that picture was taken).

Social media software already mines information, such as, when an audience interest peaks, what device it's watched on, who's in a person network (age, location, etc). Another area to data mine could be through performing an analysis of objects identifiable in a posted video or picture. That identifiable object data analysis could be used for ads and for marketing content to users. It's the reverse use of product placement in media which has been around a long time. It's collecting the product placement as additional feeds into developing cohorts for targeted marketing.

One use of social media is for marketing campaigns and targeted advertisements due to it's pervasive nature within our societal communications. It's an excellent source for finding like-minded cohorts. Often viral social media image or video has a direct correlation to a spike in sales of goods/services.

In an exa...