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Method and System for Animated and Embedded Visualization of Website Usage and Web Analytics

IP.com Disclosure Number: IPCOM000247134D
Publication Date: 2016-Aug-09
Document File: 5 page(s) / 194K

Publishing Venue

The IP.com Prior Art Database

Abstract

Disclosed is a method to simplify the process for gaining insight from web analytics. The novel solution proposes bridging the gap between metrics and recorded sessions by generating average user experiences, showing common and correct vs. incorrect pathways taken, based upon recorded metrics.

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Method and System for Animated and Embedded Visualization of Website Usage and Web Analytics

Current methods for web analytics produce an abundance of interesting data; however, much of that data fails to produce any actionable insight. One approach to increasing the accessibility of analytics to page/content owners is to apply various forms of data visualization (e.g., visual heatmaps). Many of these visualizations provide excellent, consumable summaries of information (e.g., a heatmap reveals the most frequently used parts of a page). However, existing visualizations do not often reveal the users' stories. Visualizations show the user's usage/actions on the page, but not in the order that users commonly take. The problem with common approaches to showing a user's paths through a solution is that the analyst must watch multiple videos to identify any problems and the causes of those problems.

The novel solution proposes bridging the gap between metrics and recorded sessions by generating average user experiences based upon the metrics. An analyst can play back these average user experiences in unique ways, such as viewing as a movie or providing in-context help to the user. This gives the user a unique experience.

The interface with this solution includes a toolbar at the top of the web page that provides an administrative user (admin) with views of web metrics for the site. The toolbar has multiple parts:

• Path drop-down menu: the admin can choose a user path to view
• Scoping drop-down menu: narrows the focus of the view (e.g., entire page or a particular element of the page)


• Geo/role drop-down menu: narrows the focus to users of a particular type (these are just possible examples)

• Play control: initiates playback of the selected user path movie-style
• Heatmap control: overlays a click heatmap on the page being viewed (which is

adjustable with scoping controls)

• Numbers control: overlays percentage clicks on the current page
• Open raw data control: opens a spreadsheet-like data summary

Figure 1: Option to visualize the most common path

Figure 2: Drop-down menu options

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Figure 3: Playback and display options

Figure 4 illustrates the content view when a user selects the Path Picker. The boxes in the left column represent the most common actions users take on the page (green indicates a "correct outcome" as previously defined by the site owners; red an "incorrect outcome"). The circles on the right show sequential actions that occurred after the primary action was taken in the square (again, green shows that users took the desired path, red that the users did not). The column on the right shows the user selecting one of the pathways, which extends that pathway to show further branching. Using this

method, the user can select the desired pathway for viewing.

Figure 4: Example content if user selects Path Picker

The user interface allows the user to play back, movie style, pathways that users took....