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Cognitive College Admission Marketplace

IP.com Disclosure Number: IPCOM000247239D
Publication Date: 2016-Aug-17
Document File: 5 page(s) / 90K

Publishing Venue

The IP.com Prior Art Database

Abstract

Disclosed is the Cognitive College Admissions Marketplace (CCAM) system, which creates a platform that facilitates the process of connecting college institutions with college applicants to improve the college application and student acceptance process for both prospective students and higher education institutions.

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Cognitive College Admission Marketplace

The college application process is relatively one-way between the two entities: a student applies to a college, the college evaluates the student candidate's profile, and a decision is made with little to no further interaction between the two sides. Streamline approaches such as "The Common Application" for undergraduates or "The Consortium" for graduates do well to reuse a student's profile for all applicable institutions, but lack the ability to connect the student and institution for important actions related to the decision adjudication process.

When applying to colleges, students are forced to take a monetarily expensive approach by applying to a number of schools with hopes of ascertaining acceptance. Students are not afforded probabilities of being accepted to any institution and must independently evaluate the own odds of acceptance. Due to high application fees and an individual's confidence level, a student may only apply for a few colleges, even if the student may qualify for or be interested in additional institutions. In the event that a student is accepted to a college(s), the student cannot easily negotiate the acceptance package or request "Scholarship Match" due to the one-way nature of the application process. This renders the student with little bargaining power when determining at which college to matriculate.

Colleges currently lack the ability to recruit and consider those beyond the scope of candidates. When working to meet required collegiate metric benchmarks, institutions are limited to the group of prospective students who have submitted applications to the Admissions Committee; that group might not contain the talent needed to meet admission goals. Without the ability to solicit candidates from outside the application pool and without a means for negotiating and securing talented candidates that may be considering multiple institutions, colleges risk smaller cohorts, less tuition revenue, and slipping college metric benchmarks.

To address these problems, the novel contribution is the Cognitive College Admissions Marketplace (CCAM) system. The CCAM system creates a platform that facilitates the process of connecting college institutions with college applicants to address the issues explained above. The system deeply analyzes student profiles, both quantitatively and qualitatively via Artificial Intelligence-Natural Language Processing (AI-NLP). The system scores each profile based on a proprietary weighting system. Students are then able to perform discretionary gap analysis to see profile strengths and areas for improvement to increase the overall score. From the platform, students are not only able to submit full college applications, but also are afforded the opportunity to submit a pre-qualification application and directly interface with the academic institutions in order to determine the probability of acceptance. The students are able to make decisions, ev...