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Product Recommendation Engine Based on Exchanged Items

IP.com Disclosure Number: IPCOM000247272D
Publication Date: 2016-Aug-18
Document File: 2 page(s) / 51K

Publishing Venue

The IP.com Prior Art Database

Abstract

Disclosed is a system that recommends products for purchase to customers that are returning items to the retailer. The novel system takes into account data points generated from customer returns and subsequent purchases to recommend replacement products.

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Product Recommendation Engine Based on Exchanged Items

When a customer returns an item to a retailer, the retailer often likes to sell another product to the customer to replace the item being returned. Depending on why the customer returns the item, the retailer might recommend different products.

This system recommends products to customers that are returning items to the retailer. It helps maximize retailer profit by suggesting another purchase for the customer to make.

The novel system takes into account data points generated from customer returns and subsequent purchases to recommend replacement products to customers who are returning items to a retailer. These data points may include the following:


 Products purchased by a customer who returns a given item


 Customer reviews suggesting alternative products to the product being returned


 Manufacturer recommendations for alternative products to the product being returned


 Product exchange records for customers who elect to exchange, rather than return, a product to the retailer

This recommendation has two inputs: the product being returned and the reason for return. Based on the reason for returning the item, the engine suggests different potential replacement products.

Over time, trends form based on these two inputs and a subsequent purchase by a customer returning the product. For example, customers returning a specific model of refrigerator because it is too big, and then purchasing a specific different model of refrigerator, form a trend. When the next customer returns this refrigerator becau...