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Detecting Responses to Promotions in Store

IP.com Disclosure Number: IPCOM000247581D
Publication Date: 2016-Sep-18
Document File: 1 page(s) / 27K

Publishing Venue

The IP.com Prior Art Database

Abstract

Disclosed is a system that uses voice mood recognition and biometrics data to determine whether a reaction from a potential customer to a sales representative mentioning a sale is positive or negative, as well as the intensity of such a reaction.

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Detecting Responses to Promotions in Store

Businesses are always looking for better ways to target the customers with promotions and sales. When customers hear of promotions from a sales representative in a retail setting, the store currently has no way of determining the reaction of the immediate customer or of other customers within earshot. Such information can be valuable to a business and can be used to determine the next course of action, thus helping increase revenue and customer satisfaction.

The novel contribution is a system that uses voice mood recognition and biometrics data to determine whether a reaction from a potential customer to a sales representative mentioning a sale is positive or negative, as well as the intensity of such a reaction. The system can determine, based on pre-determined parameters, whether to send the customer more information about the promotion, stop any further communication with the customer about such a promotion , and/or other course of action.

In a preferred embodiment, the system is used in a retail environment or any other business with direct customer interaction. A sales representative walks around interacting with customers. The sales representative is wearing a device with a microphone (e.g., mobile phone) that continuously records responses from customers and transmits the recording to a back -end system. When the sales representative mentions a sale or a promotion , the microphone records and sends the voice resp...