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System to Surface Comments/Feedback Based on Cross-Site Document Object Model Interactions

IP.com Disclosure Number: IPCOM000247654D
Publication Date: 2016-Sep-23
Document File: 2 page(s) / 48K

Publishing Venue

The IP.com Prior Art Database

Abstract

A system is disclosed to surface explicit/implicit feedback or comments from other users based on tracking web page usage and behavior of the users on the webpage in order to expedite a browsing experience of a new user. By tracking user interaction through web navigation, the method and system builds a history of explicit & implicit interactions of the users on the web page.

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System to Surface Comments/Feedback Based on Cross-Site Document Object Model Interactions

When a webpage is loaded, a browser creates a Document Object Model (DOM) of the

webpage. The DOM is constructed as a tree of Objects. When triggering a certain combination of websites, webpages or DOM interactions, explicit/implicit comments made by other users are shown during the same traversal. Consider a user going to a news website and making a comment at a web page level, wherein the comment is

vague as to what the comment refers to. Thus, it is necessary to only show the comment when there is a more granular match of detail between what the users were engaging in.

The DOM tree shows a listing of elements within a given webpage such as, but not limited to, banners, buttons for monitoring and tracking webpage usage at a low level, Thus, if a user logs onto several websites and clicks several times on the "terms and conditions", a behavioral entry is created. If another user navigates a webpage in a similar manner, useful information is provided for subsequent visitors navigating in the same way as the first user.

Disclosed is a method and system to surface explicit/implicit feedback or comments from other users based on tracking web page usage and behavior of the users on the

webpage in order to expedite a browsing experience of a new user. By tracking user interaction through web navigation, the method and system builds a history of explicit & implicit interactions of the users on the web page.

The method and system runs analytics on a history of interactions by users on a

webpage using a client side or a server side monitoring component. The method and system, then, groups the users based on at least one of a social relevance, a browsing behavior or content experience, demographics.

For example, when a user begins a browsing experience, the method and system uses analytics to understand what the user requir...