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Retailer Scavenger/Treasure Hunt Game App for Mobile Devices

IP.com Disclosure Number: IPCOM000247695D
Publication Date: 2016-Sep-27
Document File: 3 page(s) / 64K

Publishing Venue

The IP.com Prior Art Database

Abstract

Disclosed is a mobile device application (app) for a Retail Treasure Hunt game. The app provides multiple modes of play that make the in-store experience more fun, while providing the retailer more opportunities to understand and influence shopper behavior. It achieves these capabilities by connecting to the store's system of record (SoR) on the existing mainframe system for enterprise servers and data transaction engines.

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Retailer Scavenger/Treasure Hunt Game App for Mobile Devices

Retailers with brick-and-mortar stores are continually challenged to find new ways to make the store a fun place to shop for the entire family, drive interest in particular inventory, motivate shoppers to quicken purchase decisions, and understand and leverage shopper traffic patterns as well as the impact of social networking on shopper behavior.

The novel solution is a mobile device application (app) for a Retail Treasure Hunt game. The app provides multiple modes of play that make the in-store experience more fun, while providing the retailer more opportunities to understand and influence

shopper behavior. It achieves these capabilities by connecting to the store's system of record (SoR) on the existing mainframe system for enterprise servers and data transaction engines.

The Retailer Treasure Hunt game app can be branded with the retailer's company name. The app runs on a mobile device (e.g., smartphone or tablet) and connects to the retailer's back-end systems of interaction, systems of record, and systems of insight to provide an engaging, fun, challenging activity that can also inform the shoppers/players about new products or inventory, and potentially save shoppers money through in-game promotions.

While the term "treasure hunt" might sound more appealing to a retailer, this game is technically a scavenger hunt. A treasure hunt is based on the solving of a series of

cryptic clues that lead the players to a single , specific reward. In contrast, a scavenger hunt is a search for a list of several items, with points awarded for each item found. In the multi-player mode, the first player to find all the items is the winner of that round.

How the Game is Played

The game is intended for play within the brick-and-mortar retail store. There are several modes of play and hunts, but in all modes and hunts, the object of the game is to find all the items for a given hunt as quickly as is reasonable and safe. Items are "found" or claimed by scanning the stock keeping unit (SKU) code from the store shelves. Depending on the mode of play, items are chosen by either the Retailer or by one of the players in a multi-player game.

Modes of Game Generation


Computer Generated. The Game Server generates the hunt; that is, it selects items to be found based on the business rules provided by the Retailer's business rules engine. The rules can choose the items based on any combination of country- , region-, or individual store-based settings.


Player Generated. (Multi-player mode only) One or more of the players pick the items for the other player(s) to find by using the in-game code scanner to capture the item. The game checks with the back-end SoR to verify that the item is an in-stock item. In multi-store mode, the...