Browse Prior Art Database

A Method and System for Dynamically Advertising to Block Image Spoiler

IP.com Disclosure Number: IPCOM000247814D
Publication Date: 2016-Oct-06
Document File: 3 page(s) / 23K

Publishing Venue

The IP.com Prior Art Database

Abstract

A method and system is disclosed for dynamically advertising to block image spoiler. The method and system is utilized to blur/block an object in an image to prevent spoilers for a particular user by using contextual advertising.

This text was extracted from a PDF file.
This is the abbreviated version, containing approximately 49% of the total text.

Page 01 of 3

A Method and System for Dynamically Advertising to Block Image Spoiler

Disclosed is a method and system for dynamically advertising to block image spoiler. The method and system is utilized to blur/block an object in an image to prevent spoilers for a particular user by using contextual advertising.

The method and system is used to detect a potential spoiler within an image by using cognitive vision and determining relevant advertising to targeted users based on user's history. Subsequently, the method and system edits the image to blur or mask the spoiler by using the advertisement relevant to the image and displaying the blurred/masked image to an end user with a generalized text option to remove the advertising.

In accordance with an embodiment, the method and system is implemented on a user's browser or within an application. The user on opening a web page views either a discussion in a multi-user environment or a single user posted content, then the method or system scans the page for images. Subsequently, the method and system processes the images to determine content, contained text, or entities for comparing the pieces of information with the user's consumption history catalogue. Here, the users consumption history catalogue may include, but need not be limited to set of sources for determining user data and history, current interests of user based on user input or data collected from external social media and the like. The user's consumption catalogue can also be leveraged to determine whether the image is a visual media that can be viewed in the future based on interests, regardless of their current viewing history.

Further, based on the user's consumption history catalogue, the information is derived to determine whether the user has read or seen or heard the information contained within the image by using a cognitive engine included in the method and system. Here, the cognitive engine utilizes variety of algorithms to determine the associations and sentiment of the text and determine whether the user has read or seen or heard any suspected spoiler text.

If the method and system determines with a level of certainty that the user has not read or seen or heard the context of the image, then, the method and system determines with a level of confidence that the image is a spoiler. Then, the method and system determines which components of the image is representing the spoiler, which can be, but need not be limited to a person in the frame, object in the frame and the like along with a generalized non-spoiler title for image based on the context of the image.

Here, the confidence of determining the spoiler in the image is performed by analyzing objects, people, and faces and their coordinates in the image and correlating the entities and people with names to identify individual mentioned in the text or objects. Subsequently, the text in the image is matched with content which is considered as potential spoilers. Further, on...