Method and System for Creating a Custom Video Advertisement from Selected Social Network Friends’ Content and Product Feedback based on Cognitive Analysis
Publication Date: 2016-Oct-06
The IP.com Prior Art Database
A method and system is disclosed for creating an advertisement (ad) video dynamically based on content from social network and deliver the advertisement to social network friends.
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Method and System for Creating a Custom Video Advertisement from Selected Social
Network Friends' Content and Product Feedback based on Cognitive Analysis
Usually, in any video based advertisement like in TV or online video content, various celebrities, models are present in a content of a delivered advertisement. A celebrity is intended to attract or influence people. In other instances, people are influenced to buy product if a social network friend recommends a product. Generally, the people prefer friends' recommendation over advertisement from the celebrity.
Disclosed is a method and system for creating an advertisement video dynamically based on content from social network and deliver the advertisement (ad) to social network friends.
The method and system captures positive feedbacks on video ads from social network users for a product. Thereafter, social network friends of the users are identified that provides feedback for the product. The feedback is retrieved by evaluating the social network friend relationship strength score and social network friend topics of interest score. Subsequently, the method and system identifies the target social network friends for advertising the product.
In accordance with the method and system, a customized video ad is created from the social network user and with the product feedback from the trusted friends. The video ad is customized for a predefined time period based on the current cognitive or emotional state of the...