Dismiss
InnovationQ will be updated on Sunday, Oct. 22, from 10am ET - noon. You may experience brief service interruptions during that time.
Browse Prior Art Database

Method and System for Creating a Custom Video Advertisement from Selected Social Network Friends’ Content and Product Feedback based on Cognitive Analysis

IP.com Disclosure Number: IPCOM000247822D
Publication Date: 2016-Oct-06
Document File: 1 page(s) / 34K

Publishing Venue

The IP.com Prior Art Database

Abstract

A method and system is disclosed for creating an advertisement (ad) video dynamically based on content from social network and deliver the advertisement to social network friends.

This text was extracted from a PDF file.
This is the abbreviated version, containing approximately 60% of the total text.

Page 01 of 1

Method and System for Creating a Custom Video Advertisement from Selected Social

Network Friends' Content and Product Feedback based on Cognitive Analysis

Usually, in any video based advertisement like in TV or online video content, various celebrities, models are present in a content of a delivered advertisement. A celebrity is intended to attract or influence people. In other instances, people are influenced to buy product if a social network friend recommends a product. Generally, the people prefer friends' recommendation over advertisement from the celebrity.

Disclosed is a method and system for creating an advertisement video dynamically based on content from social network and deliver the advertisement (ad) to social network friends.

The method and system captures positive feedbacks on video ads from social network users for a product. Thereafter, social network friends of the users are identified that provides feedback for the product. The feedback is retrieved by evaluating the social network friend relationship strength score and social network friend topics of interest score. Subsequently, the method and system identifies the target social network friends for advertising the product.

In accordance with the method and system, a customized video ad is created from the social network user and with the product feedback from the trusted friends. The video ad is customized for a predefined time period based on the current cognitive or emotional state of the...