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Method and System for Displaying Sponsored Content for a Travelling User

IP.com Disclosure Number: IPCOM000248542D
Publication Date: 2016-Dec-15
Document File: 2 page(s) / 34K

Publishing Venue

The IP.com Prior Art Database

Related People

Parameswaran Thrissur Krishnamoorthy: INVENTOR [+2]

Abstract

A method and system is disclosed for displaying sponsored content or advertisements to a user based on the user's Global Positioning System (GPS) movement within a particular timeframe. The method and system learns whether the user is driving or traveling for a particular timeframe by observing the GPS co-ordinates of the user's device and accordingly targets sponsored content to the user.

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Method and System for Displaying Sponsored Content for a Travelling User

Abstract

A method and system is disclosed for displaying sponsored content or advertisements to a user based on the user's Global Positioning System (GPS) movement within a particular timeframe.  The method and system learns whether the user is driving or traveling for a particular timeframe by observing the GPS co-ordinates of the user’s device and accordingly targets sponsored content to the user.

Description

Disclosed is a method and system for displaying sponsored content or advertisements to a user based on the user's Global Positioning System (GPS) movement within a particular timeframe.  The method and system learns whether the user is driving or traveling for a particular timeframe by observing the GPS co-ordinates of the user’s device and accordingly targets sponsored content to the user.  The device can be, but need not be limited to, any hand-held devices such as a mobile device, a smartphone.

The method and system creates an intelligent marketplace that satisfies the user's timely requirements as well as obtains 100% business conversion ratio for sponsors or advertisers.

For example, from the user's perspective, the method and system enables the user to find businesses, restaurants, coffee shops that are open and situated near the user’s location.  Also, the method and system allows neighborhood businesses to bid within a stipulated latitude and longitude and promote businesses to get more traction.

For example, if the user is driving for the last six hours at any part of a timeframe such as, but not limited to, morning, noon, evening, night, the method and system provides sponsored content or advertisements to the user pertaining to any restaurants, coffee shops, delis, refreshments or hotels to the user.

The advertisements provided to the user are tailored to best fit to products on the user’s device such as, but not limited to, maps and other social tools.  Further, the advertisements are provided to the user in the notification screen of smartphones.

Also, when the sponsored content or adve...