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Background color promotion method --A new marketing promotion method for product picture display

IP.com Disclosure Number: IPCOM000249260D
Publication Date: 2017-Feb-15
Document File: 3 page(s) / 90K

Publishing Venue

The IP.com Prior Art Database

Abstract

There is a trend of content-sharing and online-shopping websites leveraging more and more images and videos. This disclosure finds a new way to attract consumer among a list of images and videos. It uses the loading period of image or video to display some background colors. Most of the background colors are the same, while just one position have an attractive color in one screen. Consumer can be attracted by the distinguished background and pay attention to the corresponding image or video.

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Background color promotion method --A new marketing promotion method for product picture display

Problem:

Consumer is getting familiar with ignoring Ranking-based Promotion method. With "ad" or "promotion" tag attaches to the results, it helps

people ignore them without thinking.

There is a trend of content-sharing and online-shopping websites leveraging more and more images and videos. Even more network bandwidth

are getting, it still consumes some time to load these resources.

This disclosure leverages different background color of them to attract user to see certain image or video in the list. Hence, the effect of online

promotion can be reassured.

Overall Solution:

This disclosure finds a new way to recommend for the image or video list. It keeps the original User Interface(UI) design and display orders. So,

consumers have no effective means to ignore something.

This disclosure makes use of “loading time” for images and videos. Instead of display loading icon or leave it blank, some background colors are

displayed to attract consumer’s attention. Most of the background colors are the same, while just one position have an attractive color in one

screen. The discriminate background position can be determined by a recommendation system or a promotion engine. Cache can be used to

avoid loading time differences.

Consumers will more likely to be attracted to the image or video with the discriminate background, even through they will be listed in a much

lower rank position ev...